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Jun. 4, 2008
Event:
SCCC: Media and the Olympic Games
Date:
Jun. 4, 2008 – Jun. 4, 2008
Hours:
08:00 - 10:00
Venue:
Ballroom 1, First Floor of Radisson SAS Hotel Beijing
China is preparing for the Olympics and the World Expo 2010 to put forward its best image to the world. Issues like Tibet, product safety, environment and boycott of the Olympics are discussed in Sweden as well as in other countries, and media scrutinize both history and current development.
The Swedish Chamber of Commerce in China is pleased to invite Kreab to conduct a crisis communication workshop around the current issues and recommendations on the position Swedish business may take. Kreab will explore the role of Scandinavian business in China?s development and its success in handling such issues at the workshop, which will be held on June 3rd in Shanghai and on June 4th in Beijing.
With opening speeches and guided by three senior communication experts from Kreab, Peder Jonsson, Fredrik Johansson and Alfred Che, this workshop will be strongly interactive and there will be plenty of room to give different views during the workshop. Together they will present a possible approach to have a continued constructive dialogue between Scandinavian and Chinese businesses and thus provide a foundation for answers when media become demanding.
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